This is a complaint about your lawyers, who recently sent a cease and desist letter to RobotJohnny (http://www.robotjohnny.com) concerning an anagram map of the TTC subway system. You may not be aware that this is part of a worldwide phenomenon that has occurred over the last week of creating similar maps of transit systems in major cities throughout the world. In fact, Toronto was the second to be created, now among dozens.In a UCaPP* world, a heavy-handed attempt to "protect" one's so-called intellectual property against a parody like this (which, by the way, would likely be considered fair dealing under Canada's copyright law) only serves to damage reputation and goodwill. In essence, this is a reversal effect that is to be expected under today's conditions of instantaneous communication. On the other hand, playing along with the gag would go a long way towards fostering the type of public image the TTC attempts to portray.
The creation of such a map, and its dissemination, demonstrates tremendous affection for the service, and provides the type of goodwill that has been lacking of late, especially in the wake of the impending fare hike. The cease and desist letter not only demonstrates the lack of a sense of humour, but the lack of a sense of community as well. It has also been demonstrated time and again that such actions, once publicized, significantly damage the reputation of the company, and only lead to the wider dissemination of the so-called offending material.
I urge you to reconsider your stance on this before it hits the wider Toronto media, Monday morning.
*UCaPP = Ubiquitously Connected and Pervasively Proximate
[Technorati tags: ttc | cease and desist | chilling effects | robot johnny]