Amazing what you find when you Google yourself. Apparently some time in the past few years, I did an interview about my book, McLuhan for Managers: New tools for new thinking (now more-or-less out of print), that was picked up on the Engaging the Word archive. The archive is a cornucopia of interviews with the famous and the not-so-famous (I'm in the latter group). So here I am, talking about McLuhan, clichés, tetrads and how they all work to help increase business awareness and management effectiveness.
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