08 June 2009

The Jazz of Social Media

And speaking of metaphors, Jeneane has a great post on the jazz of social media:
The problem is that while traditional marketers and MBAs and HR folk understand what it feels like to “broadcast their message,” they don’t know what it feels like to “jam,” to play with micromarkets in an already-in-progress composition, an evolving melody, on the market’s own stage, in the customer’s own house.
It's all Birdland, man.

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