15 July 2008

Me for President?!

Must be some sort of write-in ballot...

...or, could it be some sort of viral marketing thing from the Ha! Ha! Made ya look! School of Marketing. Although this sort of thing scores high on the consumer-identifies-with-the-ad scale (Hey! Tha's ma name! And I'm on somethin' tha' looks lahk tee vee!), I think it misses the mark (no pun intended) when it comes to truly creating an identity connection between potential customer and the organization. For those who still believe that eyeballs and buzz sell product, tell me (without the help of Google) what brand was connected with the (in)famous Bridezilla wig-out hoax?

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