Standoff - Transmodal Reversal

This great ad for Microsoft Xbox makes me wish I was teaching undergrad media theory this semester:

But wait, I am, more or less, in my annual week at Högskolan för lärande och kommunikation in Jönköping, Sweden. And, for the first student who comes to me before the beginning of the first lecture and tells me why this ad is interesting, I'll buy you and two friends a beer at your choice of Carlson's, Harry's, or the Irish Pub (I can't remember the name right now) And Mattias - no fair telling the students about this post; see if they check me out before class starts!

[Technorati tags: microsoft | xbox | standoff | transmodal | reversal]