William Marre describes the differences between business entrepreneurs and social entrepreneurs. What occurs to me in listening to his passionate description is that, fundamentally, the differences in entrepreneurial approaches are consistent with the differences between BAH and UCaPP. Business entrepreneurs focus on developing and executing a deterministic plan, one that they will control and drive, guided by extrinsic evaluations and quantitative measurements. Social entrepreneurs, on the other hand, appreciate and harness the power of complexity, realizing that sustainable success in the contemporary world is often a matter of emergence and organic (read literally as living) growth. He expresses it like this:
It's a very sophisticated trial and error approach. You try a lot of things and discard what isn't working. You head for the green lights and the open doors. And you amplify what is working. And you're persistent over a long period of time.
You have to be passionate. You have to be committed. You have to be flexible. You have to be very aware of what is working and what isn't. And it has to be really worth it to you.
Most of all, they're unafraid to do something right now.
You can feel his passion and commitment as he speaks.
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