12 October 2010

It Seemed Like a Good Idea at the Time?

A perfect example of a completely misguided marketing message: the Charmin bear enjoying the softness and absorbency of the bathroom tissue, posed in front of a destroyed lake. The takeaway? "Use Charmin. Destroy ecosystems."

Marketing is about messages which, as Marshall McLuhan told us, are entirely effects. Looks like someone in this agency's creative department will be scrubbing toilets for some time to come...

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