People are social beings. Always have been. They enjoy sharing experiences. Always have done. When we fundamentally change the way we share our experiences, we change the ways in which we interact with one another, and that changes everything. In other words, "the medium is the message." And, by the way, we've recently changed the way in which we share our experiences, so remember the old assumptions about interacting with each other? They're now sort of wrong, and we need to understand the effects of those changes, so that those who get paid to capitalize on human interactions can actually earn their keep.Clear?
[Technorati tags: marketing | advertising | social media | digital strategy]