The best results for relationship marketing will rest on an insight that embraces the reality of UCaPP: the real power of RM today is our ability and willingness to connect consumers to each other and to embed this as a primary success metric for relationship marketing. When we facilitate these connections, we enable brands to connect, unite, react and interact with consumers, like atoms linking to form molecules. Connected consumers are actively revealing what is relevant and meaningful to them in exchange relationships. Whether praising or pounding a brand, they are freely handing marketers powerful insights into their motivation and behavior that point the way to mutual and binding relationships.Nicely said, Loreen!
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