23 April 2007

Excerpts from Generation Gap: Why Today's Youth are Living in Tomorrow's World

Last week, I had the opportunity to take my Valence Theory on the road to New York City for its maiden outing in front of a live, business audience - a roomful of about 70 CEOs from the advertising, marketing, public relations and branding industry. This latest talk, Generation Gap: Why Today's Youth are Living in Tomorrow's World can be summarized like this:
We are now facing a generation gap of historic proportion, the nature of which has only been seen twice before in 3000 years. It almost goes without saying that every aspect of our society is changing in profound ways, including business and how we manage and structure organizations. "Generation Gap" provides the context that allows executives and managers to understand precisely what the changes are, and why they are occurring, and offers a framework and vocabulary to develop management strategies that are consistent with what is actually happening right now. After experiencing "Generation Gap," the way you think about your business will never be the same.
Unlike many of my previous talks, I don't have a formal text that I can share with you. However, I did capture one of my dry-runs, and have taken some excerpts that will give you a flavour of the performance of Generation Gap.

I first provide a historical context for our time, and introduce the notion of the break boundary of our Ubiquitously Connected and Pervasively Proximate - UCaPP - era: Listen (5:02). Later in the talk, I describe the Valence Organization and its consequences with respect to employees, customers and suppliers: Listen (5:29). So what does this mean for Identity, and the traditional form of Relationship Marketing?: Listen (2:08). And finally, what is the "bottom line" for business leaders, and indeed, all of us?: Listen (1:11).

The entire talk runs just under an hour, and is suitable for business audiences, and especially senior managers and executives who are trying to make sense of the changes in our world.

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2 comments:

Anonymous said...

Hi Mark:

I am very interested in hearing what you have to say on this topic but am having trouble downloading the audio.

Please let me know if there is some trick that I am missing.

Thanks,

Lisa Dennie

Mark said...

No trick required - you just have to have the right software that will play the mp3 in your browser (e.g., Quicktime). Otherwise, you can right-click (in Windows) to save the link target, and play the excerpts in your favourite mp3-playing application.